Course Syllabus

Fashion Merchandising and Retail Management Career Pathway

Marketing Principles

Course Syllabus

 

 

Course Number: 08.41300	Prerequisite: None
Semester: 2015 - 2016
Instructor: Shelton Brown	School Name: Newton College and Career Academy
E-mail: brown.shelton@newton.k12.ga.us	Room Number: 2.265
Planning Period: 8:00 – 9:10 am; 3:15 – 4:00 pm	Phone: 770-788-5492

 

Course Description:

Marketing Principles is the foundational course for all pathways in Marketing Education. Marketing Principles addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. Students develop an understanding of the functions of marketing and how these functional areas affect all businesses. They learn basic marketing concepts to marketing, distribution and logistics, marketing information management, finance in marketing, product/service planning, pricing mixes, promotional strategies and personal selling. Mastery of these standards through project-based learning and leadership development activities of DECA will help prepare students with a competitive edge for the global marketplace. Mastery of these standards through project-based learning and leadership activities of DECA will help prepare students with a competitive edge for the marketplace.

 

Required Textbook(s):

Farese, Kimbrell, and Woloszyk (2012). Marketing Essentials. Columbus, Ohio: Glencoe, McGraw-Hill.

 

Supplemental Materials:

Farese, Kimbrell, and Woloszyk (2012). Marketing Essentials Math Workbook. Columbus, Ohio: Glencoe, McGraw-Hill.

 

Farese, Kimbrell, and Woloszyk (2012). Marketing Essentials Workbook. Columbus, Ohio: Glencoe, McGraw-Hill.

 

End-of-Pathway Testing Information: Marketing Management Trainee – Students who successfully complete three courses in Marketing and Management Pathway may take the End-of-Pathway Assessment.

 Course Outline:

1.      Employability Skills	8.      Product and Service Pricing
2.      Communications	9.      Marketing and Business
3.      Marketing Concepts	10.  Economics in Marketing
4.      Marketing Research	11.  International Business/Marketing
5.      Product/Service Development Planning	12.  Finance in Marketing
6.      Product and Service Promotion	13.  Distribution and Logistics
7.      Product and Service Selling	14.  International Business/Marketing

 

 

 

CTAE Foundation Skills:

The Foundation Skills for Career, Technical and Agricultural Education (CTAE) are critical competencies that students pursuing any career pathway should exhibit to be successful.  The knowledge and skills provide learners a broad foundation for managing lifelong learning and career transitions in a rapidly changing economy. These specific skills, as indicated below, are taught throughout this course:

 

CTAE FS 1 - Technical Skills                                         CTAE FS   7- Safety, Health & Environment

CTAE FS 2 - Academic Foundations                             CTAE FS   8- Leadership and Teamwork

CTAE FS 3 - Communications                                    CTAE FS   9- Ethics & Legal Responsibilities

CTAE FS 4 - Problem Solving and Critical Thinking            CTAE FS 10- Career Development      

CTAE FS 5 - Information Technology Applications              CTAE FS 11- Entrepreneurship

CTAE FS 6 - Systems

 

Grading Procedures:

Grading Scale	Categories
A = 90-100 B = 80-89 C= 70-79 F= 69 and below	Projects/Labs                      25% Class Work/Daily Work      20% Tests/Quizzes                     15% Performance/Participation     15% DECA                                  10%               Final Exam                          15%

 

Attendance Policy:

Students enrolled in CTAE classes are expected to follow the same guidelines for attendance as exemplified in the world of work and/or post-secondary educational institutions. Personnel at Newton County Schools follow the guidelines (approved by the Board of Education) related to absences and opportunities for students to make up missed work. Students and parents/guardians should refer to the specific course syllabus and the Student Handbook for additional information.

 

Classroom Expectations:

Students enrolled in all CTAE classes are preparing to compete in the world of work and/or for a post-secondary education. Therefore, all work must exhibit a professional level of competency. Since honesty is expected in the work place, CTAE instructors demand a high level of expectation with each student being responsible for his/her own work; therefore, plagiarism will not be tolerated.   In order to provide quality and up-to-date instruction, various types of equipment are necessary. Students must use all equipment as designed, respecting all property associated with the CTAE labs/classrooms, as well as the property of other students.   Another aspect of preparing students for success in future endeavors is the expectation of appropriate career related attire and appearance. Students are expected to dress appropriately for school, community and business functions.  

 

Key Vocabulary Words:

Relevant vocabulary words will be emphasized throughout this course; these words may often be important in other courses, including non-CTAE courses.   Students will be introduced to these key words in context of various units of instruction and students may also access the words through the following methods:

 

• Canvas (Learning Management System)
• student share drive
• flash drive (student)
• printed copy as requested from teacher